The influence of national culture on customers' cross-buying intentions in Asian banking services [electronic resource] : evidence from Korea and Taiwan / Jung Kee Hong and You-il Lee.
Material type:
TextLanguage: English Publication details: London : Routledge, 2014.Description: 1 online resource (x, 189 p.) : illISBN: - 9781315776583 (ebook : PDF)
Contents:
1. Introduction -- 2. Review of literature -- 3. Conceptual model and methodology -- 4. Data collection and analysis -- 5. Discussion and future studies -- 6. Conclusion.
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Books
|
National Library of India | Available | EBK000014414ENG |
Total holds: 0
Includes bibliographical references and index.
1. Introduction -- 2. Review of literature -- 3. Conceptual model and methodology -- 4. Data collection and analysis -- 5. Discussion and future studies -- 6. Conclusion.
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