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1.
Advertising account planning [electronic resource] : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer. by
Edition: 3rd ed.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: London ; New York : Routledge, 2015
Online resources:
Availability: Items available for loan: National Library of India (1).

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2.
Advertising media workbook and sourcebook [electronic resource] / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. by
Edition: 4th ed.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: New York : Routledge, 2015
Online resources:
Availability: Items available for loan: National Library of India (1).

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