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Applied public relations [electronic resource] : cases in stakeholder management / Kathy Brittain Richardson, Marcie Hinton.

By: Contributor(s): Material type: TextTextLanguage: English Series: Routledge communication seriesPublication details: New York : Routledge, 2015.Edition: 3rd edDescription: 1 online resource (xi, 258 p.) : illISBN:
  • 9780203436639 (ebook : PDF)
Subject(s): Online resources:
Contents:
ch. 1. Public relations : mutually beneficial systems of stakeholder relationships -- ch. 2. Stakeholders : employees -- ch. 3. Stakeholders : communities -- ch. 4. Stakeholders : consumers -- ch. 5. Stakeholders : media -- ch. 6. Stakeholders : investors -- ch. 7. Stakeholders : members and volunteers -- ch. 8. Stakeholders : government regulators -- ch. 9. Stakeholders : activists -- ch. 10. Stakeholders : global citizens.
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode Item holds
Books Books National Library of India Available EBK000013537ENG
Total holds: 0

Includes bibliographical references and index.

ch. 1. Public relations : mutually beneficial systems of stakeholder relationships -- ch. 2. Stakeholders : employees -- ch. 3. Stakeholders : communities -- ch. 4. Stakeholders : consumers -- ch. 5. Stakeholders : media -- ch. 6. Stakeholders : investors -- ch. 7. Stakeholders : members and volunteers -- ch. 8. Stakeholders : government regulators -- ch. 9. Stakeholders : activists -- ch. 10. Stakeholders : global citizens.

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