Applied public relations [electronic resource] : cases in stakeholder management / Kathy Brittain Richardson, Marcie Hinton.
Material type:
TextLanguage: English Series: Routledge communication seriesPublication details: New York : Routledge, 2015.Edition: 3rd edDescription: 1 online resource (xi, 258 p.) : illISBN: - 9780203436639 (ebook : PDF)
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National Library of India | Available | EBK000013537ENG |
Includes bibliographical references and index.
ch. 1. Public relations : mutually beneficial systems of stakeholder relationships -- ch. 2. Stakeholders : employees -- ch. 3. Stakeholders : communities -- ch. 4. Stakeholders : consumers -- ch. 5. Stakeholders : media -- ch. 6. Stakeholders : investors -- ch. 7. Stakeholders : members and volunteers -- ch. 8. Stakeholders : government regulators -- ch. 9. Stakeholders : activists -- ch. 10. Stakeholders : global citizens.
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