Applied communication research methods [electronic resource] : getting started as a researcher / Michael P. Boyle, Mike Schmierbach.

By:

Boyle, Michael P, 1975-

Contributor(s):

Schmierbach, Mike, 1976-

Material type: Text

TextLanguage: English Publication details: New York : Routledge, 2015.Description: 1 online resource (xxiv, 423 p.) : illISBN:

9781315718644 (ebook : PDF)

Subject(s):

Online resources:

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Contents:

1. Basic principles of research and a guide to using this book -- 2. Basic concepts of research -- 3. Theory and reading scholarly research -- 4. Ethical research -- 5. Concept explication and measurement -- 6. Reliability and validity -- 7. Effective measurement -- 8. Sampling -- 9. Experiments and threats to validity -- 10. Survey research -- 11. Content analysis -- 12. Qualitative research -- 13. Qualitative data analysis -- 14. Descriptive statistics -- 15. Principles of inferential statistics -- 16. Multivariate inferential statistics.

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India			Available		EBK000014082ENG

Total holds: 0

Includes bibliographical references and index.

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