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Customer value creation behavior [electronic resource] / Youjae Yi.

By: Material type: TextTextLanguage: English Publication details: London : Routledge, 2014.Description: 1 online resource (xii, 164 p.) : illISBN:
  • 9781315771847 (ebook : PDF)
Subject(s): Online resources:
Contents:
1. Introduction -- pt. 2. Customer value creation behavior in the context of theory -- 3. Conceptualization and measurement of customer value creation -- 4. Antecedents of customer value creation behavior -- 5. Consequences of customer value creation behavior -- 6. Dysfunctional customer behavior -- 7. Application of customer value creation behavior -- 8. Case studies of customer value creation behavior -- 9. Implications for researchers and practitioners.
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode Item holds
Books Books National Library of India Available EBK000011937ENG
Total holds: 0

Includes bibliographical references and index.

1. Introduction -- pt. 2. Customer value creation behavior in the context of theory -- 3. Conceptualization and measurement of customer value creation -- 4. Antecedents of customer value creation behavior -- 5. Consequences of customer value creation behavior -- 6. Dysfunctional customer behavior -- 7. Application of customer value creation behavior -- 8. Case studies of customer value creation behavior -- 9. Implications for researchers and practitioners.

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