Industrial marketing research [electronic resource] : management and technique / Nicholas A.H. Stacey and Aubrey Wilson.
Material type:
TextLanguage: English Series: Routledge library editions. Marketing ; v. 24Publication details: London ; New York : Routledge, 2015.Description: 1 online resource (284 p.) : illISBN: - 9781315762685 (ebook : PDF)
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National Library of India | Available | EBK000010780ENG |
First published in 1963.
Includes bibliographical references (p. [265]-271) and index.
pt. 1. Management aspects of industrial marketing research -- pt. 2. The techniques of industrial marketing research.
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