Media studies 2.0 [electronic resource] / William Merrin.

Includes bibliographical references and index.

Introduction: media studies gone wrong -- 1. Two trajectories : the rise of mass media and computing -- 2. The material revolution : becoming digital -- 3. The ecological revolution : convergence and hybridity -- 4. The cultural revolution : the post-broadcast era -- 5. The me-dia revolution : the second reformation -- 6. Mass media studies : the rise of duck science -- 7. The emperor's old clothes : why media studies didn't work -- 8. Upgrading the discipline : media studies 2.0 -- 9. The 21st century discipline : user studies and the productive turn -- 10. Open-sourcing knowledge : towards a university 2.0 -- 11. Conclusion : 'shit just got real'.