Organization & marketing [electronic resource] / Peter Spillard.

By:

Spillard, Peter

Material type: Text

TextLanguage: English Series: Routledge library editions. Marketing ; v. 23Publication details: London ; New York : Routledge, 2015.Description: 1 online resource (229 p.) : illISBN:

9781315761060 (ebook : PDF)

Other title:

Organization and marketing

Subject(s):

Online resources:

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Contents:

ch. 1. The tasks of marketing -- ch. 2. Organizational choices -- ch. 3. The contingencies -- ch. 4. The logics of organizations -- ch. 5. Conflict and integration in marketing.

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India			Available		EBK000011805ENG

Total holds: 0

First published in 1985.

Includes bibliographical references and index.

ch. 1. The tasks of marketing -- ch. 2. Organizational choices -- ch. 3. The contingencies -- ch. 4. The logics of organizations -- ch. 5. Conflict and integration in marketing.

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