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Event audiences and expectations [electronic resource] / Jo MacKellar.

By: Material type: TextTextLanguage: English Series: Routledge advances in event researchPublication details: New York : Routledge, 2014.Description: 1 online resource (xvi, 163 p.) : illISBN:
  • 9780203098080 (ebook : PDF)
Subject(s): Online resources:
Contents:
1. Event audiences -- 2. Theoretical perspectives : psycho/social theory for event audiences -- 3. Theoretical perspectives : leisure, travel and consumer behaviour -- 4. Events and their audiences -- 5. Serious participation -- 6. Managing audience behaviour -- 7. Managing event networks -- 8. Marketing events to audiences -- 9. Government policy and public participation -- 10. Implications and new research.
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Item type Current library Call number Materials specified Status Date due Barcode Item holds
Books Books National Library of India Available EBK000011182ENG
Total holds: 0

Includes bibliographical references and index.

1. Event audiences -- 2. Theoretical perspectives : psycho/social theory for event audiences -- 3. Theoretical perspectives : leisure, travel and consumer behaviour -- 4. Events and their audiences -- 5. Serious participation -- 6. Managing audience behaviour -- 7. Managing event networks -- 8. Marketing events to audiences -- 9. Government policy and public participation -- 10. Implications and new research.

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