Positioning theory and strategic communication [electronic resource] : a new approach to public relations research and practice / Melanie James.

By:

James, Melanie

Material type: Text

TextLanguage: English Series: Routledge new directions in public relations & communication researchPublication details: New York : Routledge, 2014.Description: 1 online resource (xiv, 228 p.) : illISBN:

9781315886084 (ebook : PDF)

Subject(s):

Public relations

Online resources:

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Contents:

pt. 1. Public relations and positioning theory -- pt. 2. The positioning triangle and public relations -- pt. 3. Applying positioning theory to public relations research and practice.

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India			Available		EBK000010353ENG

Total holds: 0

Includes bibliographical references and index.

pt. 1. Public relations and positioning theory -- pt. 2. The positioning triangle and public relations -- pt. 3. Applying positioning theory to public relations research and practice.

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