The management idea factory [electronic resource] : innovation and commodification in management consulting / Stefan Heusinkveld.
Material type:
TextLanguage: English Series: Routledge studies in innovation, organization and technology ; 32Publication details: New York : Routledge, 2014.Description: 1 online resource (xii, 143 p.)ISBN: - 9781315884103 (ebook : PDF)
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National Library of India | Available | EBK000010181ENG |
Includes bibliographical references (p. [127]-139) and index.
1. Management ideas as commodities -- 2. Studying management idea production -- 3. Sensing the market -- 4. Structural tensions -- 5. Gaining currency -- 6. Practicing and preaching -- 7. Stretching cycles -- 8. Conclusion.
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