The advertising agency [electronic resource] : procedure and practice / Floyd Y. Keeler and Albert E. Haase.

First published in 1927.

Includes bibliographical references and index.

1. In general and a bit historical -- 2. Office layout and office overhead -- 3. Ideal organization chart -- 4. Legal sign posts in agency procedure -- 5. On what basis should new clients be sought? -- 6. The service department -- 7. Collecting distribution and marketing data -- 8. The operation of a production division -- 9. The duties of an account representative -- 10. How an art director works -- 11. The space buying department -- 12. Handling advertising in foreign countries -- 13. The financial department -- 14. Some thoughts on the future.