Business planning for new ventures [electronic resource] : a guide for start-ups and new innovations / David F. Butler.

By:

Butler, David F

Material type: Text

TextLanguage: English Publication details: New York, N.Y. : Routledge, 2014.Description: 1 online resource (xiii, 273 p.) : illISBN:

9781315797304 (ebook : PDF)

Subject(s):

Online resources:

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Contents:

1. Small businesses and start-ups in the economy -- 2. The process of planning a new business venture -- 3. Developing the business idea -- 4. Planning physical resources and support systems -- 5. Planning and organising staff resources -- 6. Developing the sales and marketing strategy -- 7. Customer retention, quality systems and customer service -- 8. Planning and managing business finances -- 9. Legal and financial compliance -- 10. Implementing the start-up process -- 11. Commercialising innovations and high-growth-potential ideas -- 12. Managing intellectual property.

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India			Available		EBK000010350ENG

Total holds: 0

Includes bibliographical references and index.

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