Analyzing media messages [electronic resource] : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, and Frederick Fico.
Material type:
TextLanguage: English Publication details: New York, N.Y. : Routledge, 2014.Description: 1 online resource (xiv, 206 p.) : illISBN: - 9780203551691 (ebook : PDF)
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National Library of India | Available | EBK000010116ENG |
Includes bibliographical references and indexes.
1. Introduction -- 2. Defining content analysis as a social science tool -- 3. Designing a content analysis -- 4. Measurement -- 5. Sampling -- 6. Reliability -- 7. Validity -- 8. Data analysis -- 9. Computers.
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