Advertising and promotion: an integrated marketing communications perspective/ George E. Belch & Michael A. Belch [and] Keyoor Purani

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TextLanguage: English Publication details: New Delhi : McGraw-Hill Education , 2013Edition: 9th edDescription: xliii,1016 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 659.1 B 411 (Browse shelf(Opens below))		Available		DBA000143880ENG

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Includes index

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