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1.
Services marketing : text and cases/ Rajendra Nargundkar by
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2006
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 N 167.

2.
Services marketing : text and cases/ Rajendra Nargundkar by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 N 167(1).

3.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml... [et al.] by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Se 69.

4.
Modern marketing of services : principles and techniques/ J. N. Jain, P. P. Singh; foreword by S. K. Bhatia by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Regal, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 J 199 j.

5.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml [and] Mary Jo Bitner by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2003
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8 Z 37.

6.
Marketing of services : for Master of Business Administration [M.B.A.] / Jayant Isaac by Series: MS-65
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Delhi : Gully Baba Pub. House, 2012
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Is 1.

7.
Service management and marketing: managing the moments of truth in service competition/ Christian Gronroos by Series: Issues in organization and management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Lexington, Massachusetts: D.C. Heath, c1990
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 G 898.

8.
Textbook of marketing of services : the Indian experience/ by Nimit Chowdhary, Monika Chowdhary by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Macmillan India, 2005
Availability: Items available for loan: National Library of India (1)Call number: E 658.809 54 C459.

9.
Services marketing : people, technology, strategy / Christopher Lovelock [and] Jochen Wirtz by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Prentice-Hall, c2007
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8 L 944.

                                                                           
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