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1.
Brand management : strategy, measurement and yield analysis/ Rajagopal by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New York : Nova Science, c 2007
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.827 R 137.

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2.
Product management/ C. Anandan by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c 2009
Availability: Items available for loan: National Library of India (1)Call number: E 658.56 An 14.

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3.
Product lifecycle management : driving the next generation of lean thinking/ Michael Grieves.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2006
Availability: Items available for loan: National Library of India (1)Call number: E 658.5 G 874.

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4.
Project management framework / by David G. Carmichael by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Macmillan, 2004
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.5 C 212.

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5.
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Plotting marketing strategy: a new orientation/ edited by Lee Adler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Simon and Schuster, c1967
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 Ad 59.

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6.
Brand management/ edited by Leslie De Chernatony by Series: International Library of management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Aldershot: Ashgert Dartmouth, c1998
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 B 733.

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7.
Enterprise transformation : understanding and enabling fundamental change/ edited by William B. Rouse by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Hoboken, N. J. : John Wiley, c2006
Availability: Items available for loan: National Library of India (1)Call number: E 658.406 En 82.

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8.
Project management in new product development / Bruce T. Barkley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2008
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.575 B 246.

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9.
The Silicon valley way: discover the secret of America's fastest growing companies/ Elton B. Sherwin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai: East West Books, c1999
Availability: Items available for loan: National Library of India (1)Call number: E 658 Sh 58 s.

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10.
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The profitable product : its planning, launching and management / by Walter J. Talley, Jr by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1965
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8 T 145.

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11.
Product innovation : leading change through integrated product development / David L. Rainey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : The University Press, 2005
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.575 R 135.

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12.
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Product management/ edited by Om P. Kaushal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Bombay: Lalvani, 1969
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 K 167.

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13.
Life - styled marketing/ Mack Hanan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: American Management Association, c1972
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 H 19.

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14.
New product forecasting : an applied approach/ Kenneth B. Kahn; forwarded by Marlin Joseph and Alee Finney by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Prentice-Hall of India, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 658.575 K 122.

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15.
The product manager's handbook/ Linda Gorchels by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New York : McGraw-Hill, c 2006
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 G 65.

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16.
Branding unbound : the future of advertising, sales and the brand experience in the wireless age/ Rick Mathieson by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Prentice-Hall, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 M 426.

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17.
New product forecasting : an applied approach/ Kenneth B. Kahn; foreword by Martin Joseph and Alec Finney by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006; New Delhi : Prentice-Hall, c2006(cop.2)
Availability: Items available for loan: National Library of India (2)Call number: E 658.575 K 122, ...

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18.
Next generation product development : how to increase productivity, cut cost, and reduce cycle times/ Michael E. McGrath by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.575 M 459.

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19.
Product management : strategy and organization / Edgar A. Pessemier by Series: Wiley/Hamilton series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Santa Barbara : John Wiley, c1977
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.5 P 439.

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20.
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New product development by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Washington, D.C. : United States Government Printing Office, 1979
Availability: Items available for loan: National Library of India (1)Call number: U.S 658.575 Us 3.

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