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1.
Statistical methods in customer relationship management / V. Kumar, J. Andrew Petersen by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Chichester, U.K. : Wiley, 2012
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 K 96.

2.
Legends in marketing / V. Kumar; Contributors Rajiv P. Dant ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : SAGE, 2012
Availability: Items available for loan: National Library of India (10)Call number: E 658.8 K 96 l, ...

                                                                           
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