Managing Indian Brands: marketing concepts and strategies/ Dr. S. Ramesh Kumar

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Material type: Text

TextLanguage: English Publication details: New Delhi: Vikas Pub. House, c2002Edition: 2nd edDescription: xii, 356 p.; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 658.800954 R 195 (Browse shelf(Opens below))		Available		DBA000087456ENG

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Includes index

Bibliography: p. 347-352

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