Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research.

Contributor(s):

Bearden, William O, 1945- [edt]
Haws, Kelly L [edt]
Netemeyer, Richard G, 1956- [edt]

Material type: Text

TextLanguage: English Publication details: Los Angeles, [Calif.] ; London : SAGE, 2011.Edition: 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. HawsDescription: 1 online resource (xiv, 601 p.)ISBN:

9781412996761 (ebook)

Subject(s):

Consumer behavior -- Research
Marketing research

Online resources:

Click here to access online

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India			Available		EBK000007144ENG

Total holds: 0

Includes bibliographical references and index.

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