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1.
The marketplace of attention : how audiences take shape in a digital age / James G. Webster. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, Massachusetts : The MIT press, 2014
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Availability: Items available for loan: National Library of India (1).

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2.
Audience analysis [electronic resource] / Denis McQuail. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1997
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3.
Choice and preference in media use [electronic resource] : advances in selective exposure theory and research / Silvia Knobloch-Westerwick. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: New York : Routledge, 2015
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4.
Investigating audiences [electronic resource] / Andy Ruddock. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Los Angeles, Calif. ; London : SAGE, 2007
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5.
Rethinking the media audience [electronic resource] : the new agenda / edited by Pertti Alasuutari. by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: London : SAGE, c1999
Online resources:
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6.
Changing media, changing audience : revitalizing theories of production, promotion and active audience / edited by Ajit Pagare, Madhavi Reddy by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Delhi : Jawahar Pub & Distributors, 2016
Availability: Items available for loan: National Library of India (1)Call number: E 302.23 C 362.

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