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1.
Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
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Availability: Items available for loan: National Library of India (1).

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2.
Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research. by
Edition: 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2011
Online resources:
Availability: Items available for loan: National Library of India (1).

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