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	1.	Managing Indian Brands: marketing concepts and strategies/ Dr. S. Ramesh Kumar by Ramesh Kumar, S. Dr Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi: Vikas Pub. House, c2002 Availability: Items available for loan: National Library of India (1)Call number: E 658.800954 R 195. Place hold Request article Save to lists
	2.	Brand warfare : 10 rules for building the killer brand; lessons for new and old economy players/ David F. D'Alessandro with Michele Owens. by D'Alessandro, David F Owens, Michele Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publication details: New Delhi : Tata McGraw-Hill Education, 2003 Availability: Items available for loan: National Library of India (1)Call number: E658.8343 D 156. Place hold Request article Save to lists
	3.	Branding: concepts and process/ Debashis Pati by Pati, Debashis Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi: Macmillan, 2002 Availability: Items available for loan: National Library of India (1)Call number: E 658.827 P 273. Place hold Request article Save to lists
	4.	The brandmindset/ Duane E.Knapp by Knapp,Duane E Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publication details: New Delhi : Tata McGraw-Hill Education, 2003 Availability: Items available for loan: National Library of India (1)Call number: E 658.8343 K 727. Place hold Request article Save to lists
	5.	Killer differentiators : 13 strategies to grow your brand/ Jacky Tai, Wilson Chew by Tai, Jacky Chew, Wilson Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Language: English Publication details: Chennai : Westland, 2009 Availability: Items available for loan: National Library of India (1)Call number: E 658.8343 T 131. Place hold Request article Save to lists
	6.	Brand management: the Indian context/ Y.L.R. Moorthi by Moorthi, Y.L.R Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi: Vikas Pub. House, 2003 Availability: Items available for loan: National Library of India (1)Call number: E 658.5 M 789. Place hold Request article Save to lists
	7.	No cover image available First-mover advantage : a cross-national comaprison of mature and emerging market consumers' attitude toward pioneer and follower brands / by Tarek T. Mady by Mady, Tarek T University Microfilms International Old Dominion University, 2004 Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Language: English Publication details: Ann Arbor, Mich. : University Microfilms International , 2007 Dissertation note: Thesis(Ph.D) -- Old Dominion University, 2004 Availability: Items available for loan: National Library of India (1)Call number: E 658.8343 M 267. Place hold Request article Save to lists
	8.	Firebrands : building brand loyalty in the Internet age / Michael Moon and Doug Millison by Moon, Michael Millison, Doug [jt. aut] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw-Hill, 2000 Availability: Items available for loan: National Library of India (1)Call number: E 004.678 M 778. Place hold Request article Save to lists

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