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1.
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Consumer Behavior, 12th edition by
Material type: Text Text; Format: print
Publication details: 2014
Availability: Items available for loan: National Library of India (1).

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2.
Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins by Series: The Macmillan series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India, 1996
Availability: Items available for loan: National Library of India (1)Call number: E 658.83 T 822 m (2).

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3.
Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins and Amit Mookerjee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai : McGraw Hill Education, 2020
Availability: No items available.

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4.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : McGraw-Hill Education (India) Private Limited, 2014
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.83420973 C 314 (4).

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5.
Consumer behavior : building marketing strategy / David L. Mothersbaugh...[et al.] by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai : McGraw Hill Education, 2022
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8342071 C 766 (14th ed.).

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6.
Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins and Amit Mookerjee by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai : McGraw Hill Education, 2020
Availability: Items available for loan: National Library of India (1)Call number: E 658.8342071 M 857 (13th ed.).

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