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1.
Aaker branding: 20 principles that drive success / David A. Aaker by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi: SAGE , 2017
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 Aa 41 a.

2.
Advertising management / Rajeev Batra, John G. Myers [and] David A. Aaker by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Prentice-Hall, c1997
Availability: Items available for loan: National Library of India (1)Call number: E/O 659.1 B 321.

                                                                           
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