Advertising management / Rajeev Batra, John G. Myers [and] David A. Aaker

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Material type: Text

TextLanguage: English Publication details: New Delhi : Prentice-Hall, c1997Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English Oversized - Main Stack Division	New English Oversized	E/O 659.1 B 321 (Browse shelf(Opens below))		Available		DBA000071545ENG

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Aaker's name appears first on 4th ed

Includes index

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