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61.
Marketing for Small B2B Businesses [electronic resource] : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by Andrew Schulkind. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Berkeley, CA : Apress : Imprint: Apress, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.022.

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62.
Digital public relations and marketing communication trends in Africa / edited by Anne W. Njathi and Brandi Watkins. by Series: Routledge new directions in PR & communication research
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 659.20285/4678096.

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63.
DigiMarketing : the essential guide to news media & digital marketing/ Kent Wertime and Ian Fenwick by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Singapore : John Wiley, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.872028546 W 499.

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64.
Engaging customers using big data : how marketing analytics are transformaing business / Arvind Sathi by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New York : Palgrave Macmillan, 2014
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.83 Sa 82.

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65.
Digital Business in Africa [electronic resource] : Social Media and Related Technologies / edited by Ogechi Adeola, Jude N. Edeh, Robert E. Hinson. by Series: Palgrave Studies of Marketing in Emerging Economies
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022
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Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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66.
Marketing Communications and Brand Development in Emerging Markets Volume II [electronic resource] : Insights for a Changing World / edited by Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel. by Series: Palgrave Studies of Marketing in Emerging Economies
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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67.
Storytelling With Data [electronic resource] : Gaining Insights, Developing Strategy and taking Corporate Communications to a new level / by Hans-Wilhelm Eckert. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.45.

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68.
Yes Logo [electronic resource] : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market / by Jiazhuo George Wang, Shuo Qin, Allison Wang. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Singapore : Springer Nature Singapore : Imprint: Springer, 2023
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Availability: Items available for loan: National Library of India (1)Call number: 658,827.

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69.
Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network / Jason Miles and Karen Lacey by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2013
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 M 595.

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70.
Digital Transformation of SME Marketing Strategies [electronic resource] : Innovating for the 4.0 Era / by Riccardo Rialti, Lamberto Zollo. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.4062 | 658.514.

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71.
Digital marketing trends and prospects/ Shakti Kundu by
Publication details: New Delhi : BPB Publications, 2021
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 K 962 di.

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72.
Digital Marketing in the Automotive Electronics Industry [electronic resource] : Redefining Customer Experience through Digital Customer Engagement / edited by Uli Schneider, Jürgen Hoika. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer International Publishing : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

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73.
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Web advertising and online marketing : technologies and strategies for e-marketing/ edited by P. P. Singh and Sandhir Sharma by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Deep & Deep Pub., 2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 W 38.

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74.
Depth and expanse of online marketing mettle/ edited by P. S Nagarajan, by
Material type: Text Text; Format: print ; Audience: General;
Language: English
Publication details: Madurai : Shanlax Publications, 2019
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 D 442 d.

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75.
Internet age: marketing with social media / Apoorva Palkar and Amit Jadhav by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Mumbai : Himalaya Pub. House , 2015
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 P 176.

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76.
Luxury fashion marketing and branding : a strategic approach / Alice Dallabona. by Series: Mastering fashion management
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 746.9/20688.

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77.
Social Media for Leaders [electronic resource] : Your team can steer the boat but you need chart the course / by Stefanie Babka. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

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78.
Reengineering Corporate Communication [electronic resource] : A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates / by Uwe Seebacher. by Series: Future of Business and Finance
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.45.

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79.
The ultimate guide to search engine marketing : pay per click advertising secrets revealed / Brude C. Brown by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Vision Books , 2011
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 B 812.

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80.
Social Influence on Digital Content Contribution and Consumption [electronic resource] : Theories, Empirical Analyses, and Practices / by Xuejing Ma. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Singapore : Springer Nature Singapore : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

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