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21.
Doing big business on the internet / [by] Brian Hurley, Peter Birkwood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Calcutta : Jaico Pub. House, 1999
Availability: Items available for loan: National Library of India (1)Call number: E/O 384.33 H 939 (1).

22.
A guide to implementing oracle siebel CRM 8.x/ Vivek Kale. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2009
Availability: Items available for loan: National Library of India (1)Call number: E 658.05 K 124.

23.
Privacy, data protection, and data-driven technologies / edited by Martin Ebers and Karin Sein. by Series: Routledge research in law of emerging technologies
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon [UK] ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 342.2408/58.

24.
SOCIAL MEDIA AND THE LAW [electronic resource] : a guidebook for communication students and. by
Edition: Third edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: [S.l.] : ROUTLEDGE, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 343.7309/944.

25.
The Routledge handbook of digital consumption / edited by Rosa Llamas and Russell Belk. by Series:
Edition: 2nd edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 303.48/33.

26.
TERRORIST RECRUITMENT, PROPAGANDA AND BRANDING [electronic resource] : selling terror online. by Series: Political violence
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: [S.l.] : ROUTLEDGE, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 363.325.

27.
Launching a business on the Web / by David Cook and Deborah Sellers by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India, c1997
Availability: Items available for loan: National Library of India (1)Call number: E/O 004.678 C 771.

28.
CyberPower for business / by Wally Bock and Jeffrey N. Senne by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai : East West Books(Madras), c1996
Availability: Items available for loan: National Library of India (1)Call number: E 025.04 B 63.

29.
Marketing Communications and Brand Development in Emerging Markets Volume II [electronic resource] : Insights for a Changing World / edited by Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel. by Series: Palgrave Studies of Marketing in Emerging Economies
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

30.
Achieving Business Competitiveness in a Digital Environment [electronic resource] : Opportunities in E-commerce and Online Marketing / edited by Tereza Semerádová, Petr Weinlich​. by Series: Contributions to Management Science
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

31.
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions [electronic resource] : Case of Vietnam and Sri Lanka / by Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

32.
Convert!: Designing Web Sites to Increase Traffic and Conversion \h [electronic resource] / \c Ben Hunt by
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Hoboken, New Jersey : \b John Wiley & Sons, Inc, \c 2011
Online resources:
Availability: Items available for loan: National Library of India (1).

33.
Digital public relations and marketing communication trends in Africa / edited by Anne W. Njathi and Brandi Watkins. by Series: Routledge new directions in PR & communication research
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 659.20285/4678096.

34.
Sharing Behavior of Brand Crisis Information on Social Media [electronic resource] : A Case Study of Chinese Weibo / by Changzheng Yang. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

35.
Marketing for Small B2B Businesses [electronic resource] : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by Andrew Schulkind. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Berkeley, CA : Apress : Imprint: Apress, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.022.

36.
Advances in Digital Marketing and eCommerce [electronic resource] : Fourth International Conference, 2023 / edited by Francisco J. Martínez-López. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658,872 | 659,144.

37.
Artificial Intelligence along the Customer Journey [electronic resource] : A Customer Experience Perspective / by Ada Maria Barone, Emanuela Stagno. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 6,588,342.

                                                                           
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