TY  - BOOK
AU  - Pant,Himanshu
TI  - Advertising and Media
SN  - 9788183761260
U1  - 659.13 22
PY  - 2007///
CY  - Jaipur
PB  - ABD Publishers
KW  - Advertising media, choice of
KW  - Advertising media selection
KW  - Media planning in adversiting
KW  - Advertising media planning
N1  - Includes bibliographical references and index
ER  -