Pant, Himanshu <br/><br/>
Advertising and Media / 
Himanshu Pant 
 - Jaipur :  ABD Publishers ,  c 2007 
 - v, 312p. ;  22 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788183761260  Rs.950.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media, choice of<br/>Advertising media selection<br/>Media planning in adversiting<br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.13