TY  - BOOK
AU  - Gupta,Vipin
AU  - Gollakota,Kamala
AU  - Srinivasan,R.
TI  - Business policy and strategic management: concepts and application
SN  - 8120328620 (pbk)
U1  - 658.4 22
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Management
KW  - Companies management techniques
N1  - Include bibliographical references and index
ER  -