TY  - BOOK
AU  - Rao,N.Venkat
AU  - Nagaraju,P.
TI  - Consumer behavior: text and cases 
SN  - 9789380831015 (pbk.)
U1  - 658.8342 22
PY  - 2011///
CY  - Hyderabad
PB  - Studentshalpline Pub.
KW  - Consumer behavior
KW  - Marketing research
ER  -