Rao, N. Venkat <br/><br/>
Consumer behavior :  text and cases / 
N. Venkat Rao, P. Nagaraju 
 - Hyderabad :  Studentshalpline Pub.,  2011 
 - 1v. (various pagings) :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9789380831015 (pbk.)  Rs.226.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8342