TY  - BOOK
AU  - Halve,Anand
TI  - Darwin's brands: adapting for success 
SN  - 9788132107156 (pbk.)
U1  - 658.827 22
PY  - 2012///
CY  - New Delhi
PB  - SAGE
KW  - Brand name products
KW  - India
KW  - Branding (Marketing)
KW  - Consumer's preferences
N1  - Includes bibliographical references
ER  -