Halve, Anand,  1995- <br/><br/>
Darwin's brands :  adapting for success / 
Anand Halve 
 - New Delhi :  SAGE,  2012 
 - xvii, 168 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9788132107156 (pbk.)  Rs.395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--India<br/>Branding (Marketing)--India<br/>Consumer's preferences--India
<br/><br/><label>Dewey Class. No.: </label>658.827