TY  - BOOK
AU  - Bettinghaus,Erwin P.
TI  - Persuasive communication
SN  - 0030665701
U1  - 168 
PY  - 1968///
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references and index
ER  -