Bettinghaus, Erwin P. <br/><br/>
Persuasive communication / 
Erwin P. Bettinghaus 
 - New York :  Holt, Rinehart and Winston,  c1968 
 - x, 308 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0030665701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>168