Bettinghaus, Erwin P. Persuasive communication / Erwin P. Bettinghaus - New York : Holt, Rinehart and Winston, c1968 - x, 308 p. : ill. ; 23 cm. Includes bibliographical references and index ISBN: 0030665701 Subjects--Topical Terms: Persuasion (Psychology) Dewey Class. No.: 168