TY  - BOOK
AU  - Arora,Sangeeta
TI  - Marketing of financial services
SN  - 8176296538
U1  - 332.10688 
PY  - 2005///
CY  - New Delhi
PB  - Deep & Deep Pub.
KW  - Financial services industry
KW  - Marketing
KW  - Bank marketing
N1  - Includes bibliographical references and index
ER  -