TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E
TI  - Advertising: principles & practice 
SN  - 8120326121
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
N1  - Includes index; Glossary : p.567-574
ER  -