Wells, William,  1926- <br/><br/>
Advertising :  principles & practice / 
William Wells, John Burnett [and] Sandra Moriarty 
 - 6th ed. 
 - New Delhi :  Prentice-Hall of India,  c2005 
 - xxix, 599 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index 
<br/><br/>Glossary : p.567-574 
<br/><br/><label>ISBN: </label>8120326121  Rs.350.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1