TY  - BOOK
AU  - Kapoor,D.C.
TI  - Marketing and sales management: marketing, sales, advertising, research methodology and marketing information-system 
SN  - 8121924308 (pbk.)
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - S. Chand
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -