TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 8120312198
U1  - 659.1 22
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Advertising
KW  - Management
N1  - Aaker's name appears first on 4th ed; Includes index
ER  -