Batra, Rajeev <br/><br/>
Advertising management / 
Rajeev Batra, John G. Myers [and] David A. Aaker 
 - 5th ed. 
 - New Delhi :  Prentice-Hall,  c1997 
 - xiii, 754 p. :  ill. ;  25 cm. 
<br/><br/> Aaker's name appears first on 4th ed  Includes index 
<br/><br/><label>ISBN: </label>8120312198  Rs.195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management
<br/><br/><label>Dewey Class. No.: </label>659.1