Jethwaney, Jaishri N. <br/><br/>
Public relations :  concepts, strategies & tools / 
Jaishri N. Jethwaney, Adarsh Kumar Varma [and] Narendra Nath Sarkar 
 - New Delhi :  Sterling Publishers,  c1994 
 - viii, 215 p. :  ill ;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120716256  Rs. 250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2