TY  - BOOK
AU  - Jain,Varsha
AU  - Sheth, Jagadish 
AU  - Schultz, Don E. 
TI  - Consumer behavior: a digital native 
SN  - 9789353437695
U1  - 658.8342 213 rd
PY  - 2019///
CY  - Noida
PB  - Pearson India education service
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes Index and bibliographical references
ER  -