Jain, Varsha <br/><br/>
Consumer behavior :  a digital native / 
Varsha Jain, Jagadish Sheth and Don E. Schultz 
 - Noida:  Pearson India education service,  2019 
 - xxi,456 p.:  ill.;  25 cm. 
<br/><br/>Includes Index and bibliographical references. 
<br/><br/><label>ISBN: </label>9789353437695  Rs. 649.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / J 199