Ravikumar, D. Customer relationship management / by D. Ravikumar - Erode : Pallavi Pubs., 2008 - 196 p. : ill. ; 29 cm. ISBN: 9789380024264 (pbk.) Rs. 170.00 Subjects--Topical Terms: Customer relations--ManagementRelationship marketing Dewey Class. No.: 658.812