Marketing practices in developing economy :  cases from South Asia / 
edited by Ruby Roy Dholakia, Syed Ferhat Anwar, Khalid Hasan; foreword by Philip Kotler 
 - New Delhi :  PHI Learning,  2009 
 - xix, 308 p. ;  24 cm. 
<br/><br/>Bibliography : p.307-308 
<br/><br/><label>ISBN: </label>9788120337824 (pbk.)  Rs.395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing<br/>Bank marketing
<br/><br/><label>Dewey Class. No.: </label>332.10688