TY  - BOOK
AU  - Chaturvedi,Mukesh
AU  - Kumar,Aseem
AU  - Rahul,Manmohan
TI  - Managing innovation and new product development: concepts and cases 
SN  - 9788120337275 (pbk.)
U1  - 658.575 23
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning
KW  - New products
KW  - Management
KW  - Production engineering
KW  - Technological innovations
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -