Managing innovation and new product development : concepts and cases /
Mukesh Chaturvedi, Aseem Kumar [and] Manmohan Rahul
- New Delhi : PHI Learning, 2009
- xix, 271 p. ; 24 cm.
Includes bibliographical references and index
9788120337275 (pbk.) Rs. 275.00
New products--Management Production engineering Technological innovations--Economic aspects.